The expert contributors were asked, “For Local/Pack rankings, to what extent do each of the following thematic areas of local search contribute to rankings at Google?”
Top Local Search/Map Pack Ranking Factors in 2020 Here are just a few of the key highlights from Darren’s presentation. Ready to see their insights? Let’s dive into what local search experts like Mike Blumenthal, Joy Hawkins, Carrie Hill, and Ben Fisher had to share with the industry this year. As Shaw put it, this is more an opportunity to “download their collective local search knowledge to your brains.” In his 2020 Local Search Ranking Factors deck, Darren shared the results of his organization’s most recent local search ranking factors survey.ĭeveloped by David Mihm in 2008, this survey is unusual in that it polls recognized experts in the field (as opposed to soliciting a larger volume of responses from a broad field of those in the industry). Darren Shaw, founder and president of Whitespark, shared new insights in his recent presentation at the Whitespark Local Search Summit.
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